Macros: Where the Count Starts (and Stops)

There are a lot of ways to lose weight out there.  In fact, if you do a google search on "types of diets", more than 10 things pop up for you to try right off the jump.  TEN!  And people wonder why it is such a struggle to figure out what proper nutrition, weight loss or sustainability means to them.  Something that is easy to find is the fact that nutrition is not cookie cutter, and there is not a box that we can put everyone in.  If it was as simple as everyone doing the same thing and eating the same food, we'd all be at our perfect goal weight with zero body image issues, and 100% confident in our knowledge of health and nutrition.



The industry is ever changing and the information coming out is spreading faster than methods can be proven long term.  The unfortunate part of this industry is that everyone is trying to capitalize on it.  The majority of supplement companies or mass weight loss programs are more interested in how they can get you to buy into their product or program versus how they can teach you to be a healthier version of yourself and make it an enjoyable and sustainable lifestyle that you can do on your own


Everyone has that friend, family member or neighbor:

"I'm doing keto!  I've lost 12 pounds!  I get to eat nothing but bacon and cheese, and I've never felt better!"


"Have you tried low carb?  Carbs are SO BAD for you!  Stop eating them!"


"All I eat is protein.  Muscles need protein, so I just eat protein all day long to get lean!"


Low Fat, Keto, Low Carb, High Protein, Carnivore, Paleo, Vegan, Intermittent Fasting .... Arrrggghhhh!!!  Where do I start?  What do I do?  How do I know what is right for me?


While you are welcome to try any fad diet out there to see if it will work for you, we at Beast Body can tell you (as people that have probably tried every single fad diet out there) that 90% of them are not sustainable long term, which means at some point you will break off the plan and then completely de-rail yourself from the track because you feel like a failure.  Sound familiar?  We've likely all experienced that at least one time in our lives.


Weight loss and/or Cutting is simple.  More calories out than in.


Bulking is simple.  More calories in than out.


But, if it is so simple, how come we are all not doing it?  Because it takes time.  And we live in a microwave generation where everyone wants their results immediately, and it absolutely does not work like this in the nutrition and fitness field!  This is the one area of life where you have to be completely committed to sticking to a plan and know that it may take a few weeks, a few months, or even years depending on your end goal, to get where you want to be.


The best way to reach goals and maintain them is by finding a plan that is easy for you to understand and stick to so that it isn't a chore to keep up with everyday.  While some of the more popular diets out there seem easy to follow, there is a lot more going on than we are told because the fad catches like wildfire and spreads so quickly, the information gets distorted.  Like keto, for example.  This diet was originally designed for those with diabetes as they require a low carb diet to help maintain glucose at a low, but healthy, level long term.


For the ketogenic diet to work, your body has to get to and stay in a state of ketosis.  The only way to be absolutely sure your body is in ketosis is by measuring it.  This means you've got to check urine levels or do blood sampling.  Things like "keto breath", "keto flu" or "cotton mouth" can be signs your body is entering a state of ketosis, but you don't truly know unless you are getting an estimated measurement through urine analysis or a more accurate reading through blood sampling.  On top of that, the slightest imbalance of protein or carbs to the diet can quickly kick you out of ketosis, therefore making it all a moot point.


Healthy shouldn't be hard, and food should be fun.  Macro counting is the easiest and simplest way to get to your goals.  By doing this, you are simply making sure you intake the correct grams of proteins, carbs, and fats daily.  The idea is that you are getting the perfect combination of all the things your body requires to run efficiently, which in turn keeps your weight down, your muscles lean, and your energy up.  The great thing about just following macros is that it is flexible, so you can incorporate cravings, treats or snacks and not completely throw your goals off.  Thinking long term, this is beneficial because  you don't label foods as "bad" and you do not get discouraged from sticking to a nutritional goal.


You may have heard of IIFYM (if it fi